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Berners Bowie Lee taps dancehall culture to promote a tonic wine in the Caribbean | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in May
By Christopher Lombardo

It was an understanding of dancehall culture that helped a Toronto agency secure the business of a Trinidad and Tobago-based brewery. Berners Bowie Lee created a new campaign for tonic wine brand Rockstone that taps reggae icon Stephen Marley, as well as other dancehall and soca artists.

http://strategyonline.ca/2023/05/09/berners-bowie-lee-taps-dancehall-culture-to-promote-a-tonic-wine-in-the-caribbean/
 

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